Gofio La Molineta


La Molineta is one of the production and distribution companies of gofio in the Canarian archipelago since 1866. The business has been making frequent sales on the international market. In order to accelerate this process of expansion abroad, this small company has counted on the innovation services of Plan B Group to develop its ecommerce platform and web 2.0.

Enhancing traditional Canarian products with technology

For Plan B Group, the priority of this project was to develop a web taking into account the combination of its high historical and traditional character with its innovative culture, allowing La Molineta to consolidate its leadership in the regional market and strengthen its international expansion. Thus, the development of this web site has been to integrate the best of the Web 2.0 and e-commerce in a website with the following features:

  • Maximum customization of the corporate image of the company
  • Multi – language Platform: Spanish, English, German, Japanese
  • Management Content by staff of La Molineta
  • Full Management product catalog
  • Full management of the buying process
  • Secure payment by HTTPS protocol
  • Section blog and recipes

The differential aspect of this project was to achieve the maximum possible integration between blog and online store, challenging professionals of Plan B Group to ensure the functionality of the web 2.0, ecommerce platform from the user´s point of view.

For Plan B Group, this project represents a significant step forward in its corporate mission, as La Molineta is a company that represents an icon of the city of San Cristóbal de La Laguna. Therefore, Plan B Group demonstrates the ability to provide tools that will improve business competitiveness abroad.

Visit the project website: gofiolamolineta.es