Proexca develops an in-depth market research focused on Africa to Plan B Group

The internationalization process of Plan B Group has a strong financial and technical support from Proexca, the Inward Investment Agency of the Canary Islands, which in this case has developed a project called “Market research on implementation of international quality standards in African governments”.

Through this research, which has participated very actively members of the University of Las Palmas de Gran Canaria and graduates of the Master´s Degree in International Business, it has been identified several business opportunities for the development of Plan B Group in different African countries owed by the current demand on the implementation of management systems based on ISO international standards. Therefore, Plan B Group increases the scope of internationalization potential through the implementation of interesting target markets to its international strategic planning.