Juguetería Chup Chup, empresa participante en el Programa de Regionalización de Lanzarote, organizado por la Cámara de Comercio de Lanzarote y Plan B Group, da sus primeros pasos en el mercado regional e inicia el nacimiento de su propia cadena de tiendas, inaugurando su segunda tienda en la isla de Lanzarote y realizando su primera incursión fuera de su mercado insular tradicional con la apertura de otra nueva tienda en Fuerteventura.
La principal característica diferenciadora de Chup Chup es su especialización en juguetes que educan y fomentan la creatividad, altamente relacionados con las energías alternativas y el medio ambiente y juguetes reciclados que fomentan estímulos acordes con la naturaleza, así como de la creatividad y el desarrollo la paciencia y la concentración de los niños.
Desde el comienzo de la participación de Chup Chup en el Programa de Regionalización de Lanzarote, Plan B Group ha acompañado a su propietaria, Laura Moñivas, en el proceso de apertura hacia nuevos mercados mediante asesoramiento directo en gestión de empresas, búsqueda de zonas comerciales y formación especializada.
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